If culture is about ‘the way we do things around here’ then building a coaching culture is about embedding a conversational culture that contributes to a learning environment focused on constant improvement, where everyone feels confident and motivated in their roles (O’Bree, forthcoming). Effective school leaders help develop school cultures that embody shared values and beliefs and promote caring and trust among all members (Leithwood and Riehl, 2003).
We interviewed three Principals who were leading their school’s development by a strategic and sustained approach to coaching conversations and skills. Each of them had initially been interested in coaching for their own professional development but soon saw the potential it held for a broader way of working with all staff in the school. Each of these Principals had participated in one of growth coaching international’s coach training programs.
Margaret, Principal of a newly established secondary school, was trying to develop head teachers’ leadership capacity, shared ‘ownership’ and to have a process for supporting staff. “We decided that that was what we were looking for – that empowering process of owning what you were saying, owning where it sent you and clarifying what your goals would be.”
For Sharon, Principal of a large primary school, coaching was initially an “opportunity for people to explore who they were and become a little more than they were … there was also an opportunity for us to all learn to be able to talk to each other more productively”. All staff were given the opportunity to participate in coaching.
Linda, the Principal of a School for Special Purposes (SSP), wanted to build distributed leadership. “I wasn’t happy with my leadership around developing leadership in the rest of the team … I was looking for something to give me a bit of a boost and to get it kick started with others … I wanted us to start having a bit of headspace around leadership being more than a list of jobs.”
What elements of the coaching approach were important?
Principals were asked whether any particular elements or aspects of the coaching model stood out as being important. The capacity of well-articulated goals to be drivers of change was prominent. Margaret, in a newly established school where building a whole school vision was a priority, saw this as critical. “The goal setting was a lynchpin for the whole process because setting ‘where do we want to be in five years time?’ was really important.” At Sharon’s school, working towards an individual goal has created more pathways for professional dialogue and reflection: “People in the school are talking about ‘my goals’ and ‘this is what I have to do for my goal’ and ‘I have to follow that through’.” The concept of working towards an authentic and meaningful goal became motivating and purposeful.
At this school, the Options phase of a coaching conversation was also important and offered opportunity for personal empowerment: “They (staff) might say ‘How might I do this?’ Or ‘What resources are available to me?’ Or talk to somebody else about ‘qualities I have that would enable me to achieve this goal effectively’. I like that part because I see it as empowering. I see that people can be a bit freed from themselves … when you see people who have actually found a way forward for themselves, it’s life changing for some people.”
Another element that was important was the use of the GROWTH structure for a ‘difficult conversation’ – the one you might otherwise avoid having because it is too challenging or threatening. In all three schools it had become easier for Principals and executive to give feedback on performance because they had learned how to do this as part of their coach training. As Margaret said, “The real power of it was when it started to trickle down with Head Teachers talking to their staff. They had a structure that they had experienced for a number of sessions. They could use it. It’s simple to follow, it makes sense and it can be done effectively.” Linda also commented on the benefits of being able to give effective feedback: “One of the greatest advantages for all of us has been that we’ve felt more courageous, having a model to use in giving feedback has been very empowering.”

What were the factors contributing to success?
Principals identified several factors that supported the learning and practice of coaching conversations, including:
- an executive team who were supportive of each other and willing to share ideas, successes and disappointments;
- a sense of a shared learning journey where all executive were learners, exploring the possibilities of coaching for their school;
- a structure for coaching conversations, such as the GROWTH model, that provided a framework and sequence;
- an explicit commitment to coaching within the school plan, so that funding for professional learning in coaching skills is seen as an investment in the school;
- leadership support, both from the Principal and from their supervisors, especially those who had also had some coach training.
What were some of the challenges to success?
All whole-school change initiatives bring challenges. Building a coaching culture needs that precious commodity: time. It can also place demands on the school’s professional learning budget to meet the costs of training and in some cases, of one-on-one coaching of executive as a follow-up to training, to assist in embedding coaching into leadership practice. As with other changes, there is always normative pressure that makes old habits quite resistant, and therefore it is difficult to ‘keep true’ to new intentions. Coaching is about helping others take responsibility for issues rather than offering solutions. This is often referred to as ‘asking’ versus ‘telling’. Initially, this can be a challenging practice. “It is very easy to revert to old habits and just keep being a ‘solution’ person, just so things get done between now and the end of the year,” one Principal observed.
Another challenge observed by Linda was that of being explicit to staff about the Executive’s intention to use a coaching approach, “to start the year off with staff and be up front and say ‘we’re using a coaching model in our supervisory practices’ and let them know that we’re learning it.” However, there can also be an upside to this, as she noted: “The fact that we’re taking on something new and learning it and practising on (staff) gives them permission to try something new and practise, make mistakes and recover from it – move forward.”
How is coaching supporting the school’s development?
For each of the schools in this study, changes in ‘the way we do things around here’ were already happening.
At Linda’s school, the GROWTH model is being used for decision making and planning. “We’ve embedded the coaching model in some key activities at the moment … the formation of classes (and) the Learning Support Team. We’ve identified some key decision making forums and some staff forums where it’s important to just keep practising, asking questions. We have used it for our end of year planning for next year – we put some goals up, then we’ve been working more around team coaching than individual coaching.”
Sharon observed staff growth, particularly in readiness to address ‘hard’ conversations as a result of growing confidence in using the GROWTH model for feedback. For her, this was related to something she was deeply passionate about: “this notion of dealing with people and moving them forward in the profession in a real and deep way”, which she felt was generally not done well in organisations. She gave this anecdote as an example:
“The other day I overheard part of a conversation and I thought ‘wow there’s some courage going on in this conversation’. There was courage from (an executive staff member) to have a conversation in a way that was supportive but there was a weighing up. I thought ‘we wouldn’t have been there four years ago, without coaching’. I wouldn’t have been there saying ‘what are you going to do about it’ and she wouldn’t have looked at me and said ‘it’s my responsibility, I have to go and do this, haven’t I?’ Those words wouldn’t have been said between us … and coaching got us there.”
This observable impact on the development of individuals as well as the whole school aligns with Sir John Whitmore’s definition of coaching: ‘unlocking a person’s potential to maximise their own performance. It is helping them to learn rather than teaching them’ (Whitmore, 2005). Given that so many people find it hard to give effective feedback, this is a critical skill area for professional learning.
Margaret was enthused about how professional coaching conversations had become a vehicle for shared ownership: “In our context, there was a process of clarifying that set of shared beliefs as leaders in our school. That was the most powerful thing about it and it has helped us grow by giving us the tools to have conversations that were future focused.” The capacity for professional dialogue to build engagement and shared values and aspirations has been noted in studies of relational trust (Bryk and Schneider, 2002) and in community building (Preskill et al, 2000).
Conclusion
Each of these three schools was using coaching as a strategy to move away from a culture of ‘telling’ to a culture of ‘asking’, where staff were working towards individual and collective goals in a collaborative context and taking more responsibility for generating their own solutions to issues. A fundamental belief in the potential of staff, rather than their limitations, guided this process. ‘Asking’ people how they plan to move forward will take more time than simply ‘telling’ them or the team what to do, although it is an investment that can save a lot of time in the longer term. Coaching was building distributed leadership and responsibility.
The final word comes from Linda, reflecting on changes made possible by focused reflection, using the ‘balcony and the dance floor’ metaphor (Heifetz & Linsky, 2002).
“The nicest thing about coaching is that it has opened our minds to other possibilities, for ourselves as leaders in schools, and for the ways we work with other people. That balcony time – just taking time off the dance floor to have a bit of a look and a bit of reflection - has given us some time to have a think about that and to think about how we want things to be different, and some strategies in moving in that direction rather than just thinking ‘that’s a good idea’.”
References
- Bryk, A. S. & Schneider, B. (2002). Trust in schools: A core 1. resource for improvement. New York: Russell Sage.
- Heifetz, R. & Linsky, M. (2002). Getting on the balcony: The 2. single most important skill for exercising leadership. Retrieved 16 March 2006 from www.ritinjai.org/articles/marty.htm
- Leithwood, K. & Reihl, C. (2003). What we know about 3. successful school leadership. Retrieved 12 June 2007 from http://eric.uoregon.edu/pdf/whatweknow103.pdf
- O’Bree, M. (Forthcoming). The leadership coaching guide: For 4. growing you and your organisation. (2nd ed). Sydney: Growth Coaching International.
- Preskill, S., Vermilya, L. & Otero, G. (2000). Skills for democracy: 5. Promoting dialogue in schools. Melbourne: Hawker Brownlow Education.
- Suggett, H. (2006). Time for Coaching. Nottingham: NCSL.6.
- Whitmore, J. (2005). Coaching for performance: GROWing 7. people, performance and purpose. (3rd ed.). London: Nicholas Brealey.
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