The Growth Approach

Coaching sessions are broadly structured around the GROWTH model.

©2009 growth coaching international

The model is an extended version of the widely used GROW model popularised by John Whitmore (2002). Research by Gollwitzer (1999) in relation to ‘Implementation Intentions’ supported the value of emphasising the ‘Tactics’ and ‘Habits’ steps in goal attainment, and these steps have been incorporated into the gci model.

This model has proven to be both popular and effective in providing a transparent approach to coaching conversations and a simple but effective scaffold for assisting leaders to have more effective coaching conversations with their own people.

We also place a value on providing evidence based coaching. We adopt the definition of evidence based coaching as described by Stober and Grant ( 2006,p.6) as the “...intelligent and conscientious use of best current knowledge integrated with practitioner expertise in making decisions about how to deliver coaching to individual coaching clients and designing and teaching coach training programs.”

Our modification of the GROW model to GROWTH in the light of Gollwitzer’s (1999) research on Implementation Intentions is just one example of how an evidence based approach has informed our coaching practice. We seek to do this in other areas of our coaching approach so that a level of rigour is maintained throughout the entire process. Various new empirically validated interventions from positive psychology are incorporated into our coaching approach as may be required.

Our coaching approach also encourages coaching participants to involve colleagues in their own coaching journey. We believe that inviting the coachee’s colleagues, direct reports and supervisors, when appropriate, to be partners in their development provides stronger ‘system’ support for sustaining learning and change that coaching can help initiate.

Research by Goldsmith and Morgan (Goldsmith & Morgan, 2004) has been influential in highlighting the value of seeking this ongoing feedback and input so that individual development becomes a collaborative effort helping to ensure accountability and sustainability.


  • Gollwitzer,P ( 1999) Implementation intentions: Strong effects of simple plans. American Psychologist, 54, 493-503.
  • Goldsmith, M., & Morgan, H. (2004). Leadership is a Contact Sport: The 'Follow up Factor' in Management Development. Retrieved July 2011, from
  • Stober, D. R., & Grant, A. M. (2006). Evidence based coaching handbook: Putting best practices to work for your clients. Hoboken, NJ: John Wiley & Sons Inc; US.
  • Whitmore, J. (2002). Coaching for performance: growing people, performance and purpose. London: Nicholas Brealey.

Solutions Focused Infused

Solutions Focus is an exciting and complete approach to change. From origins twenty years ago, it is now being used by major corporations, top business schools and many coaches and consultants as the methodology of choice where efficient, respectful and lasting change is wanted. Solutions Focus has links with Appreciative Inquiry and Positive Psychology but is distinct from both these approaches.

In helping individuals and teams progress on their challenges our SF Infused approach seeks to:

  • Bring attention to what's wanted rather than focus on what's wrong and analysis of the problem situation;
  • Highlight current resources and strengths that can help things progress rather concentrate on gaps and what's missing
  • Stay at the surface and address what emerges in conversation rather than explore underlying motivations
  • Emphasise progress towards the what's wanted via small next steps rather develop long term goal achievement plans

It is all this and much more.

To learn more about our 'SF Infused' approach to both individual coaching, team coaching and consulting projects, watch this interview with Dr Mark McKergow, one of the world's leading Solution Focused thinkers and GCI's Dr Kris Needham.
To learn more about how the 'SF Infused' approach has influenced
our coaching approach, watch this interview with GCI team members
Annette Gray and Jason Pascoe.

Growth Coaching International is an approved coaching services provider with…

  • bastow
  • QELi (Queensland Education Leadership Institute)
  • Centre for Strategic Education (CSE)
  • Institute for Professional Learning, WA
  • Catholic Education Office, WA
  • Department for Education and Child Development

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BOSTES Endorsed

Upcoming Workshops

Coaching Accreditation Program - 2017 Dates

NT 27 & 28 Feb | QLD 9 & 10 Mar | SA 14 & 15 Mar

Introduction to Leadership Coaching

NSW 1 & 2 Mar | VIC 9 & 10 Mar | SA 28 & 29 Mar

Solution Focus Master Class: Advanced Coaching Skills Program

NT 27 & 28 Feb | WA 20 & 21 Mar | NSW 20 & 21 Mar

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